Canada Goose
Client
Stivor Partners
Project
Silent Motif
Categories
Creative Direction
Services
Branding Art & Design Direction Motion Web design
The project began with understanding Canada Goose's position as a leader in performance luxury apparel. My approach focused on creating email campaigns and digital ads that would connect with customers while driving sales. I worked closely with the in-house marketing and creative teams to ensure everything aligned with the brand.
The project began with understanding Canada Goose's position as a leader in performance luxury apparel. My approach focused on creating email campaigns and digital ads that would connect with customers while driving sales. I worked closely with the in-house marketing and creative teams to ensure everything aligned with the brand.
I designed, developed, and deployed email campaigns using Salesforce, alongside creating campaigns ranging from local mobile ads to global multi-language initiatives. The design balanced sophistication with strategy, ensuring each element reflected the premium brand while staying clear and impactful across all devices and markets.
I designed, developed, and deployed email campaigns using Salesforce, alongside creating campaigns ranging from local mobile ads to global multi-language initiatives. The design balanced sophistication with strategy, ensuring each element reflected the premium brand while staying clear and impactful across all devices and markets.
The outcome is a collection of digital marketing assets that positioned Canada Goose confidently in luxury markets worldwide. The email campaigns achieved a 70% increase in click-through rates and sales, while display ads drove strong conversions and strengthened brand recognition. The result is a strong digital presence with measurable impact and continued growth potential.
The outcome is a collection of digital marketing assets that positioned Canada Goose confidently in luxury markets worldwide. The email campaigns achieved a 70% increase in click-through rates and sales, while display ads drove strong conversions and strengthened brand recognition. The result is a strong digital presence with measurable impact and continued growth potential.
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