I am a creative leader who works at the intersection of digital product experience and brand strategy. Over the past 15 years, I have helped major Canadian brands like Rogers, Shopify, Canada Goose, and MAC Cosmetics translate complex business ideas into clean, functional digital products.
My background allows me to bring an art director’s visual standards to the product design world, and a system-focused mindset to brand marketing. Instead of keeping user experience and marketing in separate silos, I connect them to build seamless user journeys across web, e-commerce, and mobile platforms.
How I work with design teams:
Visual Direction for Products:
I establish the overall look, feel, and aesthetic tone for complex web applications and digital interfaces, ensuring a premium finish.
Enterprise Project Scale:
From my time leading user experiences at Rogers, I know how to navigate large stakeholder environments, manage scalable design systems, and launch products used by millions.
Multi-Sensory Design:
With a background in technical audio production, I integrate
sound design and sonic branding into digital spaces to create
memorable, accessible interfaces.
I work best in collaborative, cross-functional environments
alongside developers, product managers, and writers. My focus is
always on leaving ego at the door, keeping projects moving forward,
and making sure the final digital experience looks and functions
beautifully.
Core Expertise:
Art Direction / Visual Strategy / Digital Branding / UX Frameworks / E-commerce Optimization / Mobile & Responsive Layouts / Audio UX / Figma Design Systems