I’m a Digital Art Director with a taste for good design and a background that spans visual craft, interactive experience, and sound. Over the past 15 years, I’ve worked with major Canadian brands like Rogers, Shopify, Canada Goose, and MAC Cosmetics, helping turn complex business goals into digital products that actually look and feel considered.
What sets my approach apart is the blend, I bring an art director’s eye to visual and brand direction, a designer’s instinct for interaction, and a music producer’s ear for sound, all working together rather than treated as separate disciplines.
How I Work Across Teams
Art Direction & Visual Craft:
I set the aesthetic tone and visual language for digital products and brand systems, from color and typography to iconography and imagery, making sure every detail reflects a clear point of view rather than default choices.
Interactive & Experience Design:
I design interaction mechanics and scalable systems for enterprise web applications and responsive interfaces, then work directly with developers to make sure that intent survives all the way into production.
Sound Design & Music Production:
With 20 years in music production and technical sound design, I integrate custom audio UX, sonic branding, and original composition into digital and brand experiences, adding a sensory layer most digital work leaves out entirely.
Enterprise Scale & Strategy:
From leading user experiences at Rogers to scaling e-commerce platforms, I navigate large stakeholder environments and launch product ecosystems used by millions.
Core Expertise:
Art Direction / Interactive Design / Brand Strategy / Sound Design & Music Production / Design Systems / Figma to Code / Enterprise UX / E-commerce Optimization / Multi-Sensory Prototyping
Download CV
Looking to collaborate on digital product, brand systems, or multi-sensory experience work? I’d love to hear what you’re building.
Reach out by email and I’ll get back to you as soon as I can.
russell@goodsandcargo.com
Download CV
Internal · not linked in nav
Brand elements
Colors, type, logo, radius, motion, and UI samples used across the site.
Logo
Desktop role lockup
Mobile role lockup
Color
Typography
Family: Inter · stack Inter, Helvetica Neue, Helvetica, Arial, sans-serif
Nav · clamp(3.5rem, 5vw, 6.25rem) / tracking -0.05em
Work
Project title · clamp(2.5rem, 5vw, 4.5rem)
Project title
About body · clamp(1.25rem, 2.5vw, 3.5rem) · muted
Connecting Figma systems into production builds.
About H2 · clamp(1.5rem, 3vw, 3rem)
How I Work Across Teams
About H3 · clamp(1.25rem, 2.2vw, 2rem)
Digital Product & System Direction:
Work card title · clamp(1rem, 1.05vw, 1.25rem)
Cassine.Shop
Work card category · muted
Shopify Design & Development
Role · clamp(0.85rem, 18px, 1.875rem)
Digital Art Director
Footer · 1rem · footer color
Weights loaded
Inter Thin 100
Inter Regular 400
Inter Medium 500
Inter Semibold 600
Inter Bold 700
Shape & media
Corner radius · 4px on images & media
border-radius: 4px
Work grid media · portrait 3 / 4
aspect-ratio: 3 / 4 · object-fit: cover
Motion
- --ease-inout-smooth cubic-bezier(0.4, 0, 0.2, 1)
- --duration-motion 500ms
- --duration-page 500ms
- --duration-drawer 500ms
- Reveal · opacity + translateY(1.35rem) · project details stagger
UI samples
Open via #brand · not listed in primary navigation